New corporate slogan: VOCO – The Dentalists

VOCO presented itself to the international trade visitors at the IDS with a new corporate identity that is reflected in the company's logo and slogan. The VOCO logo has been slightly changed and the "cavity" removed from "V". The VOCO blue is now a little darker and has a more modern appearance. Dark orange will accompany the blue on product information, advertising material and packaging to concisely document the singularity of the VOCO mark and increase its recognition value. The new products that will be presented at the IDS already feature the new packaging design and the other products are being gradually changed over or adapted.

With the slogan "The Dentalists", we are emphasising a standard that was established with "Creativity in Research" and which we also want to fulfill in the future: The development of innovative, high-quality dental materials according to the latest scientific findings and subject to a certified quality assurance system. The slogan "The Dentalists" expresses VOCO's exclusive specialisation in dentistry. As dental material specialists, we only concentrate on this field of activity and maintain close cooperation with dentists.

Managing Director Olaf Sauerbier: "With the new corporate identity, VOCO wants to further emphasise its uniqueness and special competence as a world leading manufacturer of dental materials. Quality, premium products for practice-oriented and efficient applications, that is what the VOCO dentalists represent. The success of VOCO is grounded in its employees that are all dentalists who always give their best."

VOCO at the IDS 2009: Hall 10.2, Booths R8/S9 and P10

Press contact:
Dr. Olaf Krems, VOCO GmbH – Public Relations
Phone: +49 (0) 4721 719-187, E-mail: o.krems@voco.de